Here is the newsletter that our team created for the patent-pending product No-Step:
Friday, April 24, 2009
Team Default's Newsletter
Here is the newsletter that our team created for the patent-pending product No-Step:
Tuesday, March 24, 2009
Final: Positioning Paper-Burger Planet
During the past decade there has been a rise in the consumer awareness and consciousness of diet and the need for healthier lifestyles. Caloric and fat intake has become a deciding factor in food choices, and due to the stigma of healthiness surrounding fast food consumption the potential to negatively affect Burger Planet and its franchises is great.
Since its foundation in 1934, Burger Planet has served upwards of 52 billion customers throughout the world. Over the years, the Quick Service Restaurant Industry has become a staple in American society however, growing consumer awareness and a series of recent legislation threatens its place in society. Within the past three years some of the United States' most prominent cities such as New York and Los Angeles have passed strict laws regarding the issues of health in the Quick Service Restaurant industry with similar legislation in the process in several other states.
It is suggested that an implementation of a healthy alternative to Burger Planet's menu and image evaluation would be beneficial to the company as well as the consumer. The addition of Jayne Peterson and a newly added menu is a great start to the change. Having her as a spokesperson will be beneficial because of her notoriety and good reputation among nutritionists and consumers alike. Additionally, the newly added menu options add to the positive change. The new menu, which includes gourmet salads, fresh fruit and low-fat options, will draw in a new market of health conscious consumers, namely middle-aged women who often make the decisions about what their family eats and who previously did not consume fast food as frequently.
It would also be beneficial to highlight Burger Planet's belief in healthy lifestyles for its customers. As Peterson said in a recent interview, "The Company believes in encouraging customers to live healthier, active lifestyles." Through this movement toward a health-conscious menu our customers will be able to understand our commitment to great food and healthy lifestyles.
A fundamental problem often associated with the Quick Service Restaurant Industry is the caloric value of their meals. Soda, for example, is offered with most value meals. Although soda is not specifically addressed as a problem with Burger Planet, it makes up a large part of the caloric intake in meals at major Quick Service Restaurant.
Caroline Shugart, Utah State University Employee Wellness Coordinator, said, if people were to omit one soda a day from their normal diet, over the course of one year, 91,250 calories and 50 pounds of sugar would no longer be taken into the body.
“Soda has 15 teaspoons of sugar and 250 calories in a 20 ounce bottle,” Shugart said. “That is 26 pounds of fat that could be lost in a year.”
“Many people follow a 2,000 calorie a day diet but the truth is the number of calories you need to maintain your body weight is going to vary depending on your activity level and current weight,” Dietician Sherri Roderick said.
According to FatCalories.com, a Web site providing nutritional facts for major fast food restaurants, large fries from McDonalds contain 570 calories, a medium 380, and small 250. Depending on what hamburger is purchased in a meal deal, the calories range from 250 calories for a small hamburger, to 740 calories for a double quarter pound hamburger with cheese. So, if a person ordered small fries, a hamburger and 20 oz. soda, they would consume more than 750 calories in the smallest meal. Portion sizes are larger than they need to be as well. If a person ordered a quarter pound hamburger with a large soda and fries, the person would consume 1560 calories for one meal. This leaves only 440 calories to consume for the rest of the day. However, if the hamburger was replaced by a chicken sandwich the calories from chicken sandwich would range from 400 calories to 670 calories. If people eat out two times a day and 2,000 calories is all the body needs to function in a healthy manner it is easy to see how many fast food organizations need to change their meals to make them healthier.
However, despite new options, Burger Planet will continue to offer their original menu, which has provided Burger Planet with growing success. As part of our initiative we will also make strides to ensure that customers know Burger Planet is simply improving its menu and not changing it, or alienating our base customers who are crucial to our success.
-END-
Since its foundation in 1934, Burger Planet has served upwards of 52 billion customers throughout the world. Over the years, the Quick Service Restaurant Industry has become a staple in American society however, growing consumer awareness and a series of recent legislation threatens its place in society. Within the past three years some of the United States' most prominent cities such as New York and Los Angeles have passed strict laws regarding the issues of health in the Quick Service Restaurant industry with similar legislation in the process in several other states.
It is suggested that an implementation of a healthy alternative to Burger Planet's menu and image evaluation would be beneficial to the company as well as the consumer. The addition of Jayne Peterson and a newly added menu is a great start to the change. Having her as a spokesperson will be beneficial because of her notoriety and good reputation among nutritionists and consumers alike. Additionally, the newly added menu options add to the positive change. The new menu, which includes gourmet salads, fresh fruit and low-fat options, will draw in a new market of health conscious consumers, namely middle-aged women who often make the decisions about what their family eats and who previously did not consume fast food as frequently.
It would also be beneficial to highlight Burger Planet's belief in healthy lifestyles for its customers. As Peterson said in a recent interview, "The Company believes in encouraging customers to live healthier, active lifestyles." Through this movement toward a health-conscious menu our customers will be able to understand our commitment to great food and healthy lifestyles.
A fundamental problem often associated with the Quick Service Restaurant Industry is the caloric value of their meals. Soda, for example, is offered with most value meals. Although soda is not specifically addressed as a problem with Burger Planet, it makes up a large part of the caloric intake in meals at major Quick Service Restaurant.
Caroline Shugart, Utah State University Employee Wellness Coordinator, said, if people were to omit one soda a day from their normal diet, over the course of one year, 91,250 calories and 50 pounds of sugar would no longer be taken into the body.
“Soda has 15 teaspoons of sugar and 250 calories in a 20 ounce bottle,” Shugart said. “That is 26 pounds of fat that could be lost in a year.”
“Many people follow a 2,000 calorie a day diet but the truth is the number of calories you need to maintain your body weight is going to vary depending on your activity level and current weight,” Dietician Sherri Roderick said.
According to FatCalories.com, a Web site providing nutritional facts for major fast food restaurants, large fries from McDonalds contain 570 calories, a medium 380, and small 250. Depending on what hamburger is purchased in a meal deal, the calories range from 250 calories for a small hamburger, to 740 calories for a double quarter pound hamburger with cheese. So, if a person ordered small fries, a hamburger and 20 oz. soda, they would consume more than 750 calories in the smallest meal. Portion sizes are larger than they need to be as well. If a person ordered a quarter pound hamburger with a large soda and fries, the person would consume 1560 calories for one meal. This leaves only 440 calories to consume for the rest of the day. However, if the hamburger was replaced by a chicken sandwich the calories from chicken sandwich would range from 400 calories to 670 calories. If people eat out two times a day and 2,000 calories is all the body needs to function in a healthy manner it is easy to see how many fast food organizations need to change their meals to make them healthier.
However, despite new options, Burger Planet will continue to offer their original menu, which has provided Burger Planet with growing success. As part of our initiative we will also make strides to ensure that customers know Burger Planet is simply improving its menu and not changing it, or alienating our base customers who are crucial to our success.
-END-
Wednesday, March 4, 2009
Draft Positioning Paper: Burger Planet
State Issue
During the past decade there has been a rise in the consumer’s awareness and consciousness of diet and the need for healthier lifestyles. Caloric and fat intake has become a deciding factor in food choices, and due to the stigma of healthiness surrounding fast food consumption, the potential to negatively affect Burger Planet and its franchises is great.
Background
Since its foundation in 1934, Burger Planet has served upwards of 52 billion customers throughout the world. Over the years, the Quick Service Restaurant Industry has become a staple in American society however, growing consumer awareness and a series of recent legislation threatens its place in society. Within the past three years some of the United States' most prominent cities such as New York and Los Angeles have passed strict laws regarding the issues of health in the Quick Service Restaurant industry with similar legislation in the process in several other states.
It is suggested that an implementation of a healthy alternative to Burger Planet's menu and image evaluation would be beneficial to the company as well as the consumer. The addition of Jayne Peterson and a newly added menu is a great start to the change. Her notoriety in the mass media is a benefit, and having her as a spokeswoman will put Burger Planet in a better light with consumer's who place health in high regard. Additionally, the newly added menu options add to the positive change. The new menu, which includes gourmet salads, fresh fruit and low-fat options, will draw in a new market of health conscious consumers, namely middle-aged women who previously did not consume fast food as highly.
It would also be beneficial to highlight Burger Planet's belief in healthy lifestyles for its customers. As Peterson said in a recent interview, "The company believes in encouraging customers to live healthier, active lifestyles."
Although the new menu is to be advertised please do not disregard the original menu that has aided Burger Planet in its growing success. Ensure that customers know that Burger Planet is simply improving its menu and not changing it, and not alienating our base customers who were crucial to success.
The fast food industry has had a problem with caloric intake. Soda for example is offered with most value meals. Although soda is not specifically addressed as a problem with Burger Planet, soda makes up a large part of the caloric intake from meals at restaurants.
Caroline Shugart USU Employee Wellness Coordinator said, “Soda has 15 teaspoons of sugar and 250 calories in a 20 ounce bottle.”
“Why have so much crap in drinks and why market it to kids, I think it’s unethical.”
If people stop drinking one soda a day that they would normally drink, Shugart said over the course of one year 91,250 calories and 50 pounds of sugar would no longer be taken into the body,
“That is 26 pounds of fat that could be lost in a year.” Shugart said.
According to an article from http://www.ehow.com/how_2146946_calculate-calories-needed-per-day.html, “Many people live by the 2,000 calorie a day diet, the truth is the number of calories you need to maintain your body weight will vary greatly depending on your activity level and current weight.” Although this is true, we can use 2,000 calories as a baseline when looking at caloric intake. According to http://www.fatcalories.com/, large fries from McDonalds contain 570 calories, a medium 380, and small 250. Depending on what hamburger is purchased in a meal deal, the calories range from 250 calories for a small hamburger, to 740 calories for a double quarter pound hamburger with cheese. So if a person ordered small fries, a hamburger and drank 20 oz. of soda, that person would consume more than 750 calories in from the smallest meal. Portion sizes are larger than they need to be as well. If a person ordered a quarter pound hamburger, with a large drink of soda and a large fry, the person would consume 1560 calories for one meal and that is without a refill on the soda. That only leaves 440 calories to consume for the rest of the day. If the meal was replaced by a chicken sandwich instead, the calories from chicken sandwiches range from 400 calories to 670 calories. If people eat out two times a day and 2,000 calories is all the body needs to function in a healthy manner then it is easy to see how many fast food organizations need to change their meals to make them healthier.
-END-
During the past decade there has been a rise in the consumer’s awareness and consciousness of diet and the need for healthier lifestyles. Caloric and fat intake has become a deciding factor in food choices, and due to the stigma of healthiness surrounding fast food consumption, the potential to negatively affect Burger Planet and its franchises is great.
Background
Since its foundation in 1934, Burger Planet has served upwards of 52 billion customers throughout the world. Over the years, the Quick Service Restaurant Industry has become a staple in American society however, growing consumer awareness and a series of recent legislation threatens its place in society. Within the past three years some of the United States' most prominent cities such as New York and Los Angeles have passed strict laws regarding the issues of health in the Quick Service Restaurant industry with similar legislation in the process in several other states.
It is suggested that an implementation of a healthy alternative to Burger Planet's menu and image evaluation would be beneficial to the company as well as the consumer. The addition of Jayne Peterson and a newly added menu is a great start to the change. Her notoriety in the mass media is a benefit, and having her as a spokeswoman will put Burger Planet in a better light with consumer's who place health in high regard. Additionally, the newly added menu options add to the positive change. The new menu, which includes gourmet salads, fresh fruit and low-fat options, will draw in a new market of health conscious consumers, namely middle-aged women who previously did not consume fast food as highly.
It would also be beneficial to highlight Burger Planet's belief in healthy lifestyles for its customers. As Peterson said in a recent interview, "The company believes in encouraging customers to live healthier, active lifestyles."
Although the new menu is to be advertised please do not disregard the original menu that has aided Burger Planet in its growing success. Ensure that customers know that Burger Planet is simply improving its menu and not changing it, and not alienating our base customers who were crucial to success.
The fast food industry has had a problem with caloric intake. Soda for example is offered with most value meals. Although soda is not specifically addressed as a problem with Burger Planet, soda makes up a large part of the caloric intake from meals at restaurants.
Caroline Shugart USU Employee Wellness Coordinator said, “Soda has 15 teaspoons of sugar and 250 calories in a 20 ounce bottle.”
“Why have so much crap in drinks and why market it to kids, I think it’s unethical.”
If people stop drinking one soda a day that they would normally drink, Shugart said over the course of one year 91,250 calories and 50 pounds of sugar would no longer be taken into the body,
“That is 26 pounds of fat that could be lost in a year.” Shugart said.
According to an article from http://www.ehow.com/how_2146946_calculate-calories-needed-per-day.html, “Many people live by the 2,000 calorie a day diet, the truth is the number of calories you need to maintain your body weight will vary greatly depending on your activity level and current weight.” Although this is true, we can use 2,000 calories as a baseline when looking at caloric intake. According to http://www.fatcalories.com/, large fries from McDonalds contain 570 calories, a medium 380, and small 250. Depending on what hamburger is purchased in a meal deal, the calories range from 250 calories for a small hamburger, to 740 calories for a double quarter pound hamburger with cheese. So if a person ordered small fries, a hamburger and drank 20 oz. of soda, that person would consume more than 750 calories in from the smallest meal. Portion sizes are larger than they need to be as well. If a person ordered a quarter pound hamburger, with a large drink of soda and a large fry, the person would consume 1560 calories for one meal and that is without a refill on the soda. That only leaves 440 calories to consume for the rest of the day. If the meal was replaced by a chicken sandwich instead, the calories from chicken sandwiches range from 400 calories to 670 calories. If people eat out two times a day and 2,000 calories is all the body needs to function in a healthy manner then it is easy to see how many fast food organizations need to change their meals to make them healthier.
-END-
Tuesday, March 3, 2009
Final Press Release 5
For Immediate Release
Feb. 22, 2009
Contact info:
Thanksgiving Point
3003 N. Thanksgiving Way
Lehi, Utah 84043
Erica Brown
Director of Communications
801.768.7455
ebrown@thanksgivingpoint.com
White in the Spring Time?
Brides Hit Thanksgiving Point from All Sides
LEHI, Utah — For Thanksgiving Point spring means a renewed onslaught of brides frantically searching for the things that will realize their dream of the perfect wedding. In an effort to ease the stresses of planning a wedding, Thanksgiving Point is organizing an event for local brides (and grooms too) to come explore the different options that are available to them. Beginning March 27 through the twenty-eighth wedding vendors throughout the state of Utah will be gathering at Thanksgiving Point where they will showcase their products and services and offer their professional advice to brides to be.
Twice a year Thanksgiving Point hosts this Bridal Expo to help make the process of planning a wedding go as smoothly as possible. From 4 pm to 8 pm on Friday and 10 am to 6 pm on Saturday this resource will be available for future brides to come to Thanksgiving Point and view an array of wedding décor, flowers, pastries, and photography and gives them the opportunity to get advice from wedding professionals.
This expo gives Thanksgiving Point a chance to demonstrate their own comprehensive wedding services with tours throughout Thanksgiving Point’s ten venues as well as displays of their in-house cake, flower, and linen services. Bryndee Slade attended the expo last year before she got married and she said "It was such a big help! You couldn't imagine all of the things I needed help with, linens, flowers, how to do my hair! Thanksgiving Point's expo helped me figure everything out!"
At Thanksgiving Point, our mission is to inspire the minds and renew the spirits of young and old by providing unique learning experiences, family-friendly entertainment, and opportunities for discovery in a safe and beautiful environment.
Thanksgiving Point Institute is a quality-of-life, education-based charity.
Created in 1996 by Alan and Karen Ashton, Thanksgiving Point is the gathering place for the rapidly growing communities along the Wasatch Front and throughout the state. The Ashton's untold generosity is unparalleled, and the result is this wonderful community resource.
In a world that is frenetic, over-programmed, and increasingly disconnected, Thanksgiving Point offers a respite from the demands and stress of daily living. With quality at the core of what we do, we contribute to the lives of individuals, families and communities by offering experiences that change lives through The Promise of Discovery.
Thanksgiving Point Gardens, the Children’s Discovery Garden, Farm Country, the Museum of Ancient Life, and the Emporium and restaurants offer stimulating and engaging experiences in a safe, family-friendly setting. They foster learning, bring families closer together and provide beautiful gathering places for groups of all kinds, giving them opportunities to share their cultural heritage and common bonds.
Madison Roderick
PR Director
Thanksgiving Point
3003 N. Thanksgiving Way
Lehi, Utah 84043
823-324-6766
-END-
Feb. 22, 2009
Contact info:
Thanksgiving Point
3003 N. Thanksgiving Way
Lehi, Utah 84043
Erica Brown
Director of Communications
801.768.7455
ebrown@thanksgivingpoint.com
White in the Spring Time?
Brides Hit Thanksgiving Point from All Sides
LEHI, Utah — For Thanksgiving Point spring means a renewed onslaught of brides frantically searching for the things that will realize their dream of the perfect wedding. In an effort to ease the stresses of planning a wedding, Thanksgiving Point is organizing an event for local brides (and grooms too) to come explore the different options that are available to them. Beginning March 27 through the twenty-eighth wedding vendors throughout the state of Utah will be gathering at Thanksgiving Point where they will showcase their products and services and offer their professional advice to brides to be.
Twice a year Thanksgiving Point hosts this Bridal Expo to help make the process of planning a wedding go as smoothly as possible. From 4 pm to 8 pm on Friday and 10 am to 6 pm on Saturday this resource will be available for future brides to come to Thanksgiving Point and view an array of wedding décor, flowers, pastries, and photography and gives them the opportunity to get advice from wedding professionals.
This expo gives Thanksgiving Point a chance to demonstrate their own comprehensive wedding services with tours throughout Thanksgiving Point’s ten venues as well as displays of their in-house cake, flower, and linen services. Bryndee Slade attended the expo last year before she got married and she said "It was such a big help! You couldn't imagine all of the things I needed help with, linens, flowers, how to do my hair! Thanksgiving Point's expo helped me figure everything out!"
At Thanksgiving Point, our mission is to inspire the minds and renew the spirits of young and old by providing unique learning experiences, family-friendly entertainment, and opportunities for discovery in a safe and beautiful environment.
Thanksgiving Point Institute is a quality-of-life, education-based charity.
Created in 1996 by Alan and Karen Ashton, Thanksgiving Point is the gathering place for the rapidly growing communities along the Wasatch Front and throughout the state. The Ashton's untold generosity is unparalleled, and the result is this wonderful community resource.
In a world that is frenetic, over-programmed, and increasingly disconnected, Thanksgiving Point offers a respite from the demands and stress of daily living. With quality at the core of what we do, we contribute to the lives of individuals, families and communities by offering experiences that change lives through The Promise of Discovery.
Thanksgiving Point Gardens, the Children’s Discovery Garden, Farm Country, the Museum of Ancient Life, and the Emporium and restaurants offer stimulating and engaging experiences in a safe, family-friendly setting. They foster learning, bring families closer together and provide beautiful gathering places for groups of all kinds, giving them opportunities to share their cultural heritage and common bonds.
Madison Roderick
PR Director
Thanksgiving Point
3003 N. Thanksgiving Way
Lehi, Utah 84043
823-324-6766
-END-
Wednesday, February 25, 2009
Media Pitch Final
Feb. 23, 2009
Subject: Cache Valley Residents know how to make money when there is no work to be had.
Dear John Stevens,
Cache Valley Area Investors Association is committed to teaching Cache Valley residents how to effectively invest their money. According to Preston Parker, CVAIA’s founder their initiative operates under the idea that “education mitigates risk” in investing. Preston founded the non-profit organization with the idea that if more people knew the keys of researching and making conservative investments they would be able to take advantage of the opportunities investing offers.
The system is focused on creating what is called “passive income” for individuals. Passive income is income that is generated with little to no effort put forth by the investor by investing in real estate.
In their meetings the CVAIA focuses on the Law of Attraction, Law of Abundance, and Law of Exchange. Much of the inspiration for their meetings come from books such as the Millionaire Next Door, The Wealthy Barber, Atlas Shrugged, Rich Dad, Poor Dad, the Automatic Millionaire, and The Secret.
If people learn the right mentality and approaches to investing, they can be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) has taken the initiative to teach people how to put their money to work. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
If you need additional information about the meetings, the speakers list, or anything else please feel free to contact me.
Sincerely,
Madison Roderick
Public Relations Director
Cache Valley Area Investors
Association
Subject: Cache Valley Residents know how to make money when there is no work to be had.
Dear John Stevens,
Cache Valley Area Investors Association is committed to teaching Cache Valley residents how to effectively invest their money. According to Preston Parker, CVAIA’s founder their initiative operates under the idea that “education mitigates risk” in investing. Preston founded the non-profit organization with the idea that if more people knew the keys of researching and making conservative investments they would be able to take advantage of the opportunities investing offers.
The system is focused on creating what is called “passive income” for individuals. Passive income is income that is generated with little to no effort put forth by the investor by investing in real estate.
In their meetings the CVAIA focuses on the Law of Attraction, Law of Abundance, and Law of Exchange. Much of the inspiration for their meetings come from books such as the Millionaire Next Door, The Wealthy Barber, Atlas Shrugged, Rich Dad, Poor Dad, the Automatic Millionaire, and The Secret.
If people learn the right mentality and approaches to investing, they can be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) has taken the initiative to teach people how to put their money to work. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
If you need additional information about the meetings, the speakers list, or anything else please feel free to contact me.
Sincerely,
Madison Roderick
Public Relations Director
Cache Valley Area Investors
Association
Monday, February 23, 2009
Press Release 5: Draft
Feb. 22, 2009
Contact info:
Thanksgiving Point
3003 N. Thanksgiving Way
Lehi, Utah 84043
Erica Brown
Director of Communications
801.768.7455
ebrown@thanksgivingpoint.com
Brides Hit Thanksgiving Point from All Sides
At Thanksgiving Point, our mission is to inspire the minds and renew the spirits of young and old by providing unique learning experiences, family-friendly entertainment, and opportunities for discovery in a safe and beautiful environment.
Thanksgiving Point Institute is a quality-of-life, education-based charity.
Created in 1996 by Alan and Karen Ashton, Thanksgiving Point is the gathering place for the rapidly growing communities along the Wasatch Front and throughout the state. The Ashton's untold generosity is unparalleled, and the result is this wonderful community resource.
In a world that is frenetic, over-programmed, and increasingly disconnected, Thanksgiving Point offers a respite from the demands and stress of daily living. With quality at the core of what we do, we contribute to the lives of individuals, families and communities by offering experiences that change lives through The Promise of Discovery.
Thanksgiving Point Gardens, the Children’s Discovery Garden, Farm Country, the Museum of Ancient Life, and the Emporium and restaurants offer stimulating and engaging experiences in a safe, family-friendly setting. They foster learning, bring families closer together and provide beautiful gathering places for groups of all kinds, giving them opportunities to share their cultural heritage and common bonds.
Madison Roderick
PR Manager
Thanksgiving Point
3003 N. Thanksgiving Way
Lehi, Utah 84043
823-324-6766
Contact info:
Thanksgiving Point
3003 N. Thanksgiving Way
Lehi, Utah 84043
Erica Brown
Director of Communications
801.768.7455
ebrown@thanksgivingpoint.com
Brides Hit Thanksgiving Point from All Sides
At Thanksgiving Point, our mission is to inspire the minds and renew the spirits of young and old by providing unique learning experiences, family-friendly entertainment, and opportunities for discovery in a safe and beautiful environment.
Thanksgiving Point Institute is a quality-of-life, education-based charity.
Created in 1996 by Alan and Karen Ashton, Thanksgiving Point is the gathering place for the rapidly growing communities along the Wasatch Front and throughout the state. The Ashton's untold generosity is unparalleled, and the result is this wonderful community resource.
In a world that is frenetic, over-programmed, and increasingly disconnected, Thanksgiving Point offers a respite from the demands and stress of daily living. With quality at the core of what we do, we contribute to the lives of individuals, families and communities by offering experiences that change lives through The Promise of Discovery.
Thanksgiving Point Gardens, the Children’s Discovery Garden, Farm Country, the Museum of Ancient Life, and the Emporium and restaurants offer stimulating and engaging experiences in a safe, family-friendly setting. They foster learning, bring families closer together and provide beautiful gathering places for groups of all kinds, giving them opportunities to share their cultural heritage and common bonds.
Madison Roderick
PR Manager
Thanksgiving Point
3003 N. Thanksgiving Way
Lehi, Utah 84043
823-324-6766
Media Pitch: DRAFT
Subject: A local organization is teaching
Dear John Stevens,
Cache Valley Area Investors Association is committed to teaching
If people learn the right mentality and approaches to investing, they can be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) has taken the initiative to teach people how to put their money to work. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Sincerely,
Madison Roderick
Public Relations Manager
Association
Friday, February 13, 2009
Final Press Release 3: Cause Promotion
February 4, 2009
Preston Parker, President and Founder
CVAIA
Department of
Journalism and Communications
4605 Old Main Hill
Logan, UT 84322-4605
Logan Resident Teaches Financial Philosophies to the Masses
A local organization provides a forum for financial discussions, education and practice.
LOGAN, Utah – Cache Valley now has a community resource that will help residents invest their money effectively. Cache Valley Area Investors Association (CVAIA) is the first non-profit investment consulting organization of its kind in the Logan area.
Their goal is to give opportunities to people from all walks of life by helping them get financial independence. The organization operates according to simple financial philosophies to help participants make their money work for them. “We want to give everyone the chance to capitalize on philosophies which have made the wealthy money for years” says President Parker.
Investing in stocks and real estate is a daunting process to the inexperienced. One of the CVAIA’s philosophies is that education mitigates risk, the CVAIA hopes to remove the intimidation factor by educating people on how to invest wisely.
The system is focused on creating what is called “passive income” for individuals. Passive income is income that is generated with little to no effort put forth by the investor. This is achieved through investment in stocks and real estate.
The CVAIA holds meetings every other Thursday at 7:00 in the Cache County Camber of Commerce. Apart from educating the public about investing, these meetings give participants opportunities to network and build relationships with people who share their interest in business.
If people learn the right mentality and approaches to investing, they can be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) has taken the initiative to teach people how to put their money to work. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Madison Roderick, PR manager
209 Grady Way
Logan, UT 84321
239-230-3424
-END-
Wednesday, February 4, 2009
Final Press Release 2: Burger Planet
Feb. 2, 2009
For Immediate Release:
Contact Info:
James Muellenbach, CEO
Burger Planet
245 Cherokee Drive
Gary, Ind. 65433
930-384-3090
Burger Franchise is putting the Focus on Fitness
Burger Planet is to hire renowned fitness guru, Jayne Petersen, to promote their new, healthier options
http://www.uwm.edu/~mcbridej/pressrelease.html
GARY, Indiana— Burger Planet has joined forces with Jayne Petersen, a recognized authority on fitness in order to promote a healthier lifestyle for consumers. Petersen, who is the owner and president of a multi-million dollar fitness enterprise, has gained recognition through her frequent appearances on the Opal Witcomb Show where she counseled viewers on how to live a healthy lifestyle. She is very excited to be working with the company to help people improve their lifestyles. She says, “[Burger Planet] believes in encouraging customers to live healthier, active lifestyles" a cause to which she has devoted her life.Jayne Petersen was brought in primarily to promote Burger Planet’s new health conscious menu including fresh gourmet salads, white meat chicken sandwiches, and options of fruit sides all of which can be modified to suit most mainstream diets.
The collaboration will begin with a kick off ceremony in Times Square on May 12. From there, Petersen, along with Burger Planet’s mascot Corny the Clown will be making a tour of the country’s Burger Planet locations where they will provide customers with information on diets and nutritional facts.
“We want customers to think of our company as offering healthy choices” says Mr. Muellenbach, the president of Burger Planet “Jayne petersen and Burger Planet share a commitment toward health” This new initiative is expected to reinvent the image of the quick-service resturaunt industry with Burger Planet at the forefront of the change.
Since Burger Planet’s establishment in a humble shack in Indianapolis in 1934, it has flourished into an international franchise with nearly 9,000 locations spanning every state in the United States as well as 17 countries. During that time Burger Planet has served 52 billion customers and has been consistently committed to earning their satisfaction.
Madison Roderick
257 Wapiti Loop
Springfield, Ind. 35432
365-863-3254
-END-
Draft Press Release 3: Cause Promotion
February 4, 2009
Preston Parker, president and founder
CVAIA
Department of
Journalism and Communications
4605 Old Main Hill
Logan, UT 84322-4605
Logan Resident Teaches Financial Philosophies to the Masses
A local organization provides a forum for financial discussions, education and practice.
www.cvaia.com
LOGAN, Utah – Residents of Cache Valley now have a community resource that will help them invest their money effectively. Cache Valley Area Investors Association (CVAIA) is the first non-profit investment consulting organization in the Logan area of its kind.
Their purpose is to give anyone who’s interested different options in life by helping them achieve financial independence. The organization operates according to simple financial philosophies to help participants make their money work for them. “We want to give everyone the chance to capitalize on philosophies which have made the wealthy money for years” says President Parker.
The system is focused on creating what is called “passive income” for individuals. Passive income is income that is generated with little to no effort put forth by the investor by means of stocks and real estate assets.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Madison Roderick, PR manager
209 Grady Way
Logan, UT 84321
239-230-3424
-END-
Preston Parker, president and founder
CVAIA
Department of
Journalism and Communications
4605 Old Main Hill
Logan, UT 84322-4605
Logan Resident Teaches Financial Philosophies to the Masses
A local organization provides a forum for financial discussions, education and practice.
www.cvaia.com
LOGAN, Utah – Residents of Cache Valley now have a community resource that will help them invest their money effectively. Cache Valley Area Investors Association (CVAIA) is the first non-profit investment consulting organization in the Logan area of its kind.
Their purpose is to give anyone who’s interested different options in life by helping them achieve financial independence. The organization operates according to simple financial philosophies to help participants make their money work for them. “We want to give everyone the chance to capitalize on philosophies which have made the wealthy money for years” says President Parker.
The system is focused on creating what is called “passive income” for individuals. Passive income is income that is generated with little to no effort put forth by the investor by means of stocks and real estate assets.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Madison Roderick, PR manager
209 Grady Way
Logan, UT 84321
239-230-3424
-END-
Monday, February 2, 2009
Draft Press Release 2: Image Building
Feb. 2, 2009
For Immediate Release:
Contact Info:
James Muellenbach, CEO
Burger Planet
245 Cherokee Drive
Gary, Ind. 65433
930-384-3090
Burger Franchise is putting the Focus on Fitness
Burger Planet is to hire renowned fitness guru, Jayne Petersen, to promote their new, healthier options
http://www.uwm.edu/~mcbridej/pressrelease.html
GARY, Indiana— Burger Planet has joined forces with Jayne Petersen, a recognized authority on fitness in order to promote a healthier lifestyle for consumers. Petersen, who is the owner and president of a multi-million dollar fitness enterprise, has gained recognition through her frequent appearances on the Opal Witcomb Show where she counseled viewers on how to live a healthy lifestyle. She says she is very excited to be working with the company to help people improve their lifestyles.
She says, “[Burger Planet] believes in encouraging customers to live healthier, active lifestyles" a cause which she has devoted her life.
Jayne Petersen was brought in primarily to promote Burger Planet’s new health conscious menu. The menu includes fresh gourmet salads, white meat chicken sandwiches, and options of fruit sides all of which can be modified to suit most mainstream diets.
The collaboration will begin with a kick off ceremony in Times Square on May 12. From there, Petersen, along with Burger Planet’s mascot Corny the Clown will be making a tour of the country’s Burger Planet locations where they will provide customers with information on health.
Since Burger Planet’s establishment in a humble shack in Indianapolis in 1934, it has flourished into an international franchise with nearly 9,000 locations spanning every state in the United States as well as 17 countries. During that time Burger Planet has served 52 billion customers and has been consistently committed to earning their satisfaction.
Madison Roderick
257 Wapiti Loop
Springfield, Ind. 35432
365-863-3254
-END-
For Immediate Release:
Contact Info:
James Muellenbach, CEO
Burger Planet
245 Cherokee Drive
Gary, Ind. 65433
930-384-3090
Burger Franchise is putting the Focus on Fitness
Burger Planet is to hire renowned fitness guru, Jayne Petersen, to promote their new, healthier options
http://www.uwm.edu/~mcbridej/pressrelease.html
GARY, Indiana— Burger Planet has joined forces with Jayne Petersen, a recognized authority on fitness in order to promote a healthier lifestyle for consumers. Petersen, who is the owner and president of a multi-million dollar fitness enterprise, has gained recognition through her frequent appearances on the Opal Witcomb Show where she counseled viewers on how to live a healthy lifestyle. She says she is very excited to be working with the company to help people improve their lifestyles.
She says, “[Burger Planet] believes in encouraging customers to live healthier, active lifestyles" a cause which she has devoted her life.
Jayne Petersen was brought in primarily to promote Burger Planet’s new health conscious menu. The menu includes fresh gourmet salads, white meat chicken sandwiches, and options of fruit sides all of which can be modified to suit most mainstream diets.
The collaboration will begin with a kick off ceremony in Times Square on May 12. From there, Petersen, along with Burger Planet’s mascot Corny the Clown will be making a tour of the country’s Burger Planet locations where they will provide customers with information on health.
Since Burger Planet’s establishment in a humble shack in Indianapolis in 1934, it has flourished into an international franchise with nearly 9,000 locations spanning every state in the United States as well as 17 countries. During that time Burger Planet has served 52 billion customers and has been consistently committed to earning their satisfaction.
Madison Roderick
257 Wapiti Loop
Springfield, Ind. 35432
365-863-3254
-END-
Thursday, January 15, 2009
Revised ABC Real Estate Press Release
January 14, 2009
For Immediate Release
President Preston Parker
ABC Real Estate
123Creative Way,
Logan, UT 84341
(801)-555-4567
New Real Estate Investment Company Opens in Northern Utah
ABC Real Estate offers second chances to low-income families
abcrealestate.llc.com
LOGAN, Utah—ABC Real Estate has just become the first trustee- investment firm in northern Utah and is looking for individuals interested in investing in their community. Through ABC Real Estate’s services investors are connected with people sharing their interest in real estate. The patent for their method is pending however, executives are confident that with their help, beneficiary-directed equity-holding trusts will revitalize the real estate market in Logan.
Preston Parker, the President of ABC Real Estate, says, “Our program brings people with different assets together for the benefit of everyone involved”. He developed this company with the intent to help people progress and advance in life. He says, “people who don’t have good credit, people who can’t get into homes, we’re helping them get connected with the right people”.
Investment in beneficiary-directed equity-holding trusts has been used to combat declining land values in California for years but a service such as is provided by ABC Real Estate is only recently available to investors in Utah and thus has considerable potential for growth.
ABC Real Estate’s innovative system involves four key players, the Seller Beneficiary (someone who owns land but can’t pay the mortgage), the Buyer Beneficiary (someone with poor credit that can’t get a loan), the Investor Beneficiary (someone with unused finances and interest in investing), and the Credit Beneficiary (someone with good credit). Each individual contributes his or her unique asset and shares an equal part in the trust.
Before entering into the trust, Trustees negotiate the terms of the agreement then sign a contract to that effect. An impartial fifth party (a trust lawyer) is brought in to mediate the process and legitimize the contracts.
The Seller Beneficiary sells equal shares of the property to each beneficiary. Once the credit beneficiary qualifies for a mortgage the buyer moves into the home and makes trust contributions with the excess divided between the Investor, Credit, and Seller beneficiaries. In turn the Buyer Beneficiary will receive a letter of recommendation from the Trustees and an opportunity to buy the house.
Since Preston Parker started ABC Real Estate in August of 2008 it has become a staple in Utah’s real estate market. Their innovative system began as an offshoot of one implemented in California to combat the state’s declining land value. Working close with his mentor in Salt Lake City, Parker was able to branch out and successfully employ his system in Utah’s land market. ABC Real Estate’s purpose is to connect ambitious individuals who wish to capitalize on their unemployed assets in a way that is beneficial to their community.
For More Information Contact:
Madison Roderick
546 Melanie Lane
Pleasantville, Oregon, 82239
(335)- 091- 5464
-END-
For Immediate Release
President Preston Parker
ABC Real Estate
123Creative Way,
Logan, UT 84341
(801)-555-4567
New Real Estate Investment Company Opens in Northern Utah
ABC Real Estate offers second chances to low-income families
abcrealestate.llc.com
LOGAN, Utah—ABC Real Estate has just become the first trustee- investment firm in northern Utah and is looking for individuals interested in investing in their community. Through ABC Real Estate’s services investors are connected with people sharing their interest in real estate. The patent for their method is pending however, executives are confident that with their help, beneficiary-directed equity-holding trusts will revitalize the real estate market in Logan.
Preston Parker, the President of ABC Real Estate, says, “Our program brings people with different assets together for the benefit of everyone involved”. He developed this company with the intent to help people progress and advance in life. He says, “people who don’t have good credit, people who can’t get into homes, we’re helping them get connected with the right people”.
Investment in beneficiary-directed equity-holding trusts has been used to combat declining land values in California for years but a service such as is provided by ABC Real Estate is only recently available to investors in Utah and thus has considerable potential for growth.
ABC Real Estate’s innovative system involves four key players, the Seller Beneficiary (someone who owns land but can’t pay the mortgage), the Buyer Beneficiary (someone with poor credit that can’t get a loan), the Investor Beneficiary (someone with unused finances and interest in investing), and the Credit Beneficiary (someone with good credit). Each individual contributes his or her unique asset and shares an equal part in the trust.
Before entering into the trust, Trustees negotiate the terms of the agreement then sign a contract to that effect. An impartial fifth party (a trust lawyer) is brought in to mediate the process and legitimize the contracts.
The Seller Beneficiary sells equal shares of the property to each beneficiary. Once the credit beneficiary qualifies for a mortgage the buyer moves into the home and makes trust contributions with the excess divided between the Investor, Credit, and Seller beneficiaries. In turn the Buyer Beneficiary will receive a letter of recommendation from the Trustees and an opportunity to buy the house.
Since Preston Parker started ABC Real Estate in August of 2008 it has become a staple in Utah’s real estate market. Their innovative system began as an offshoot of one implemented in California to combat the state’s declining land value. Working close with his mentor in Salt Lake City, Parker was able to branch out and successfully employ his system in Utah’s land market. ABC Real Estate’s purpose is to connect ambitious individuals who wish to capitalize on their unemployed assets in a way that is beneficial to their community.
For More Information Contact:
Madison Roderick
546 Melanie Lane
Pleasantville, Oregon, 82239
(335)- 091- 5464
-END-
Wednesday, January 14, 2009
Press Release ABC Real Estate
January 14, 2009
For Immediate Release
ABC Real Estate
123Creative Way,
Logan, UT 84341
(801)-555-4567
New Real Estate Investment Company Opens in Northern Utah
ABC Real Estate offers second chances to low-income families
abcrealestate.llc.com
LOGAN Utah—The first trustee- investment firm in northern Utah is now open in Logan.
Preston Parker, the President of ABC Real Estate says he developed this company with the intent to help people progress and advance. “Our program allows people with different assets come together for the benefit of everyone involved”.
For Immediate Release
ABC Real Estate
123Creative Way,
Logan, UT 84341
(801)-555-4567
New Real Estate Investment Company Opens in Northern Utah
ABC Real Estate offers second chances to low-income families
abcrealestate.llc.com
LOGAN Utah—The first trustee- investment firm in northern Utah is now open in Logan.
Preston Parker, the President of ABC Real Estate says he developed this company with the intent to help people progress and advance. “Our program allows people with different assets come together for the benefit of everyone involved”.
Monday, January 12, 2009
Letter to Cousin
Dear Cousin,
You recently wrote me with a question about my major, public relations. First let me explain what my major is all about. Public relations are the practice of regulating interactions with my clients and the people who contribute to their business. In a company setting it would be my job to write press releases, handle public events, and manage the company’s image. Essentially, I am hired to shape every aspect of the way a client is perceived by media, contributors, and customers. Public relations specialists are able to do this by researching the kinds of people that are contributing to a company and, specifically, figuring out what they would expect from a client.
Because of this, many people feel that public relations are a manipulative industry which allows companies to function corruptly without the knowledge of the public. While this may have been true at the when public relations was first instituted, the truth is that with the internet allowing the public such easy access to information it is next to impossible to conceal anything. Therefore, a good Public Relations Rep. does not only change the way the company is perceived but also strives to change the reality to become consistent with that image. For instance, a big trend right now for companies is “going green”. To start with, I would try to get the image out there by possibly revamping their logo to contain earthy color and leafy plants in order to promote an altogether sense of vitality. However, along with creating a new image, I would also have to plan out a new recycling program or get the company to use organic materials.
I hope this explanation has been helpful to you. Best of luck!
Sincerely,
Madison Roderick
You recently wrote me with a question about my major, public relations. First let me explain what my major is all about. Public relations are the practice of regulating interactions with my clients and the people who contribute to their business. In a company setting it would be my job to write press releases, handle public events, and manage the company’s image. Essentially, I am hired to shape every aspect of the way a client is perceived by media, contributors, and customers. Public relations specialists are able to do this by researching the kinds of people that are contributing to a company and, specifically, figuring out what they would expect from a client.
Because of this, many people feel that public relations are a manipulative industry which allows companies to function corruptly without the knowledge of the public. While this may have been true at the when public relations was first instituted, the truth is that with the internet allowing the public such easy access to information it is next to impossible to conceal anything. Therefore, a good Public Relations Rep. does not only change the way the company is perceived but also strives to change the reality to become consistent with that image. For instance, a big trend right now for companies is “going green”. To start with, I would try to get the image out there by possibly revamping their logo to contain earthy color and leafy plants in order to promote an altogether sense of vitality. However, along with creating a new image, I would also have to plan out a new recycling program or get the company to use organic materials.
I hope this explanation has been helpful to you. Best of luck!
Sincerely,
Madison Roderick
Tuesday, January 6, 2009
The Ultimatum
I've tried to avoid making a blog for a long time to avoid being too cliche. Despite my fervent disapprobation of blogs, today I find myself at a crux. Only two days into the semester at Utah State University and I've been given an ultimatum: become technologically savvy or find a different major. You see, I'm a Junior in the Public Relations Department and according to various advisers, teachers, and textbooks have told me that signing that registration form meant I am now a public commodity. Since 9:00 am yesterday four certified PH D'S have told me that henceforth my life is to be lived like an ad campaign to get me hired and the first step to that is going public.
As I establish this blog it strikes that I might be preparing the forum for my public humiliation. In the same moment I recognized the irony that a profession that is designed to shield people from public embarrassment would require the person to be entirely opened to it.
For the next few months I will be posting assignments from my various PR classes on this blog as a sort of "virtual inbox"... Enjoy!
As I establish this blog it strikes that I might be preparing the forum for my public humiliation. In the same moment I recognized the irony that a profession that is designed to shield people from public embarrassment would require the person to be entirely opened to it.
For the next few months I will be posting assignments from my various PR classes on this blog as a sort of "virtual inbox"... Enjoy!
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